We posted the recent story about H&M and the complaint doctors had about the images (here). It turns out, street artists took in their hands to illustrate a clear message. Check it out! What a clever and simple way to communicate the counter point.
Thank you to Peter for sending these in!
(Source: BuzzFeed)
Recently, H&M’s recent campaign is causing an outrage (what isn’t these days?), this time from doctors. Why? The super tanned look is a dangereous image to portray to people. Also, they refer to people with such an addiction as “tanorexic”.
Dr. Ralph Braun, a dermatologist and professor at University Hospital Zürich, told 20 Minuten, “I find this very alarming.” If Isabeli’s skin is the standard for tan, says Braun, then we’re in trouble:
“Many people, especially young, will [try] to emulate this and will try to be just as brown, even though their [skin] type is not possible.”Amanda Ammann, a former Miss Switzerland and sufferer of skin cancer, also told 20 Minuten, “I think it’s a shame, because such advertising conveys a wrong impression.”
What do you think, is there a reasonable cause to be upset? Take a look at the pictures and decide for yourself.
(Source: The Huffington Post)
Fashion Film: H&M Red
Great concept, now only if I could have a set to play around in like that!
Fashion Film: H&M Matthew Williamson
Even though this is an ad, the concept was awesome and really fun to watch without any serious undertones.
BTS: Marni at H&M commercial
A great behind the scenes with dialogue for a great H&M commercial directed by Academy Award winner, Sofia Coppola. Would you also look at that Briese light?
I want it… you know, Christmas is only 1 month and 300 days away (inbox me ;) ).
Follow us behind the scenes during the production of the Marni at H&M commercial, directed by Academy Award and Golden Globe winner Sofia Coppola in Marrakesh, Morocco.
Produced by: Elin Lindgren
Thanks to Jan Lim for the submission!
Fake Models = Less Retouching
Well, at least this means less retouching. Wait, that’s a bad thing. Damn computer generated people taking my job!
It looks like H&M did something interesting. Notice any similarities? That’s right, they’re all the same poses. That’s because they were all computer generated. They just had to paste the models head on them, it bypassed the photography, modeling, and retouching.
Damn, computer generated people are going to replace everyone! (not).
The bodies of most of the models H&Mfeatures on its website are computer-generated and “completely virtual,” the company has admitted. H&M designs a body that can better display clothes made for humans than humans can, then “dresses” it by drawing on its clothes, and digitally pastes on the heads of real women in post-production. For now — in the future, even models’ faces won’t be considered perfect enough for online fast fashion, and we’ll buy all of our clothing from cyborgs. (This news sort of explains this.) But man, isn’t looking at the four identical bodies with different heads so uncanny? Duly noted that H&M made one of the fake bodies black. You can’t say that the fictional, Photoshopped, mismatched-head future of catalog modeling isn’t racially diverse.
[Via source]
![Fake Models = Less Retouching
Well, at least this means less retouching. Wait, that’s a bad thing. Damn computer generated people taking my job!
It looks like H&M did something interesting. Notice any similarities? That’s right, they’re all the same poses. That’s because they were all computer generated. They just had to paste the models head on them, it bypassed the photography, modeling, and retouching.
Damn, computer generated people are going to replace everyone! (not).
The bodies of most of the models H&Mfeatures on its website are computer-generated and “completely virtual,” the company has admitted. H&M designs a body that can better display clothes made for humans than humans can, then “dresses” it by drawing on its clothes, and digitally pastes on the heads of real women in post-production. For now — in the future, even models’ faces won’t be considered perfect enough for online fast fashion, and we’ll buy all of our clothing from cyborgs. (This news sort of explains this.) But man, isn’t looking at the four identical bodies with different heads so uncanny? Duly noted that H&M made one of the fake bodies black. You can’t say that the fictional, Photoshopped, mismatched-head future of catalog modeling isn’t racially diverse.
[Via source]](http://25.media.tumblr.com/tumblr_lvrdw3ZoxB1qknfz7o1_500.jpg)
