Good friend of mine, Benjamin Von Wong sent this in. Check out some of his fantastic work at http://www.vonwong.com/!
On his travels, he found a huge ‘mistake’ from this Lacoste advertisement, to put it lightly.
I couldn’t help but sharing this because for the past 15 minutes, I’ve been staring the shadow, almost like I’m taking a rorschach test.
Here’s a rorschach test for those who aren’t familiar.
In the beginning, I realized something was off, then it immediately became apparent to me that it was pretty major. At first, I mentally began analyzing the angle of the light and what shadow pattern should be cast. I would think of the anatomy pattern of it all and realized it made no sense! The flyaway shadow was a misleading effect, almost as though she has a massive shoulder tumor.
If you look really close, it almost looks like a lizard sticking out it’s tounge or a T-Rex.
Now I can’t get it out of my head, the shadow looks like a Muppet baby.
At least I know one thing, Lacoste did their job of making the image stick in people’s heads! Perhaps that was their entire subliminal mission.
In short, Benjamin said it best, “8 feet of epic fail.”
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