Dove Directly Blames Retouchers But The Reality Is Even Funnier
This is clever marketing. Put an action on sites that retouchers visit. Yeah, except real retouchers don’t look for actions that make your photos look like turds.
It’s also funny since their True Beauty campaign was also retouched, according to Pascal Dangin.
“It is known that everybody does it, but they protest,” Dangin said recently. “The people who complain about retouching are the first to say, ‘Get this thing off my arm.’ ” I mentioned the Dove ad campaign that proudly featured lumpier-than-usual “real women” in their undergarments. It turned out that it was a Dangin job. “Do you know how much retouching was on that?” he asked. “But it was great to do, a challenge, to keep everyone’s skin and faces showing the mileage but not looking unattractive.” - Pascal Dangin (http://gawker.com/388507/doves-real-women-fakes)
What They Want You To Believe:
However, Annie Lebowitz will try to make you believe otherwise