Defying Gravity And Getting It Right In The Camera: Chocolate Trail By NAM

I was amazed that these were all one single photograph. Surely, I felt, they must have been added in post! Everything was in fact included on set, as you see from the video. Take a look at the stills below. Truly beautiful. 

First: everything in these photos, liquid typography included, is part of a single photograph, and if you don’t believe it just watch the video. This new series of ads was created by art/design collective NAM for the Harbour City Chocolate Trail, a charity project for the Hong Kong Blood Cancer Foundation. The series uses their signature method of suspending objects and people with strings and cables to create weightless environments that appear to be caught mid-explosion. See many more photos and behind the scenes videos of the project here. If you like this style of non-digital execution, make sure you’re also familiar with Le Creative Sweatshop.

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